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Joanina Web Hover


Farm Supply Store Owner

Joanina Mambihi’s story unfolds in the resource-rich but impoverished northern province of Cabo Delgado, Mozambique. Economic exclusion, among other factors, has fuelled a violent insurrection across the area, resulting in thousands of civilian casualties and causing hundreds of thousands of rural villagers to flee their homes. Before the raids started, Joanina owned land where she ran a flourishing agro business in Mocimboa da Praia. But in 2020, she had to leave it all behind in search of safety for herself and her family. 

After settling in Nacala, Joanina heard about iDE through the local government and decided to join. She quickly absorbed iDE’s training in business and agriculture, and gained access to finance and other resources. She started with maize, cassava, and rice, but her harvest was not enough to feed her family, including her husband, 2 children, niece, and a younger brother, on top of earning enough profit to cover their other needs. The iDE team advised Joanina that she would attract more customers at the market by growing less common vegetables such as tomatoes, lettuce, and onions. She decided to give this a try, even though the practices required for growing horticulture, such as irrigation technology and soil preparation, were new to her. 

Joanina hopes to see progress within her community as more farmers learn about and discover a wider range of farming methods. To help make her vision come true, she regularly attends “exchange experiences” during which she shares her new knowledge with other production leaders. 

What's next for Joanina

Joanina’s main struggle is the scarcity of water. She hopes to use her farming profits to purchase new irrigation technology that will allow her to grow high value produce in the dry season.

At a Farmer Field School, an iDE staff member teaches farmers to weigh produce in preparation for taking it to market.

Joanina's Details

  • Mozambique
  • Agriculture
Entrepreneur Impact
  • Motivating Investment
  • Training & Capacity Building
  • Production
Ecosystem Impact
  • Local Economic Development
  • Food & Nutrition Security

Country Profile

  • 181/189

    Human Development Index (HDI) Rank

  • 64%

    Poverty Rate

  • 32 Million People


iDE was started as a radical idea that business is a solution to move people out of poverty. 40 years later, we still don't give things away. We create long term change by powering entrepreneurs to end poverty for their families and communities.

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