iDE Global


Working closely with the Vietnamese government, iDE has been using a market-based approach to increase the incomes of the poor since 1991, addressing agricultural challenges as well as expanding markets for sanitation.

Why we’re here—

Vietnam’s reduction in poverty has been remarkable: from 60 percent of its population in 1990 to 20 percent in 2010. However, much of the new affluence is attributed to urbanization. The rural population, most of whom are rice farmers, struggle daily to improve their livelihoods, with rising temperatures and water levels due to climate change threatening their productivity.

Every Toilet Matters

Ho Thi Thanh My (on the left) is a latrine saleswoman and the leader of the Women’s Union in her area. Over the course of a year, she sold 35 latrines by meeting with community groups and engaging villagers in their homes. This number may seem small, but that's 100 people who used to travel into the bush to relieve themselves everyday who now have access to a clean, sanitary toilet—better for them, and better for their environment. 

iDE PC Vietnam Country Page Extended Caption

What we do—

Created with sketchtool.

Resilient Market Ecosystems

For developing world entrepreneurs to succeed they must participate in market ecosystems that are economically competitive, inclusive of all people, and resilient to shocks such as conflict or changing climates. By listening to every stakeholder—producers, suppliers, retailers and customers—we can overcome critical bottlenecks and develop lasting solutions. 

How We Do It —


iDE increases small-scale farmers’ incomes by using a market-based approach to promote manual well-drilling and household irrigation technologies. iDE collaborates with the Ethiopian government to connect farmers to agricultural extension services, technical support, and improved seed varieties. Additionally, iDE supports and encourages farmers to diversify into high-value commercial crops, livestock products, and other high-value agricultural commodities such as honey. These activities are changing Ethiopian farmers’ perception of farming, in that they begin viewing and practicing farming as a business, rather than as a way of life.

Learn more about iDE's commitment to Agriculture.


iDE seeks to improve health outcomes by providing access to safe drinking water through low-cost and affordable household water technologies and by promoting rural sanitation through iDE’s sanitation marketing approach. In both cases, iDE encourages the adoption of improved products and practices among the rural poor, while simultaneously creating both profitable and sustainable enterprises. iDE also trains sales agents to sell to rural consumers directly. These agents receive a commission on their sales, ensuring the sustainability of the model.

Learn more about iDE's commitment to WASH.

Resilience to Climate Change

The traditional flood method of irrigation in Vietnam consumes large amounts of water from the water table. As water tables diminish, sea water moves in causing soil salination, a condition that is intolerable to many crops. iDE works with farmers and retailers in Vietnam to adopt micro-irrigation technologies, which use a third of the water that traditional methods use. 

 As climate change continues to put pressure on Vietnam’s resources, water-smart technology will become a vital instrument for small farmers’ success.
Learn more about iDE’s commitment to Smart Technologies.

Gender Equity

Women are a larger segment of the lower-paid occupations in Vietnam, with cultural norms that assign them both a lower status and most of the responsibility for unpaid family labor such as elder care and housekeeping.

By focusing on women as customers and entrepreneurs, iDE strengthens their participation in rural value chains and increases their access to technology, know-how, finance, and markets.

Learn more about iDE’s commitment to Gender Equity.

Planting on the straight and narrow

Changing agricultural methods to increase yields sustainably in Vietnam

Compared to mainstream fertilizers and air-borne applications, Fertilizer Deep Placement produces 40% less chemical runoff and 30% fewer greenhouse gas emissions. It also increases yields, leading to a win-win for the farmer and for the environment.

Read more: Using new knowledge to address climate and environmental challenges

From skeptic to change agent

A government employee embraces the market in Vietnam

Building markets for sanitation always has challenges, but the conditions in Vietnam provide particular barriers. From the top levels of Vietnam’s communist leadership to local government employees, iDE needed to overcome negative perceptions of sales and marketing in order to drive latrine adoption and behavior change.

Read more: iDE trains local government officials to be sanitation change agents.

iDE in Vietnam

Representative Office: 22 Lane 178, Thai Ha St., Hanoi, Vietnam

Field Coordination Office: 44 Tran Van On St., Hue, Vietnam

  • Quang Nguyen
    Country Director,
    iDE Vietnam
  • Trang Bui
    Program Coordinator,
    iDE Vietnam
  • Anh Phan
    Technical Assistant Manager,
    iDE Vietnam
  • Ky Pham
    Market Development Manager,
    iDE Vietnam
  • Dong Nguyen
    Field Implementation Coordinator,
    iDE Vietnam
  • Thanh Nguyen
    Micro-Irrigation Technologies Project Manager,
    iDE Vietnam

Our partners—

Our donors

  • CODESPA Foundation
  • Dutch Ministry of Foreign Affairs
  • Embassy of Switzerland
  • Ford Foundation
  • Innocent Foundation
  • Manitoba Council for International Cooperation
  • Oxfam Hong Kong
  • Wise Foundation