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Market-based approaches are new to Ethiopia, but since 2007, iDE has been demonstrating how business can address the most challenging conditions in poverty and sanitation.
This model economically empowers women as they invest and save money for the future, but also addresses aspects of social empowerment through new relationships and increased agency.
Agriculture in Ethiopia accounts for 80 percent of the labor force and over 40 percent of the gross domestic product. Over the past half-century, Ethiopia has struggled with frequent droughts, leading to disruptions in its agriculture as well as a series of humanitarian crises. It is also home to the second-largest population in Africa. Ethiopia’s agricultural productivity is extremely low, due to an underutilization of water resources, with only 6 percent of its groundwater used for irrigation. Malnutrition is widespread due to the resulting lack of sufficient food for the majority of the population and chronic diseases from poor sanitation.
For developing world entrepreneurs to succeed they must participate in market ecosystems that are economically competitive, inclusive of all people, and resilient to shocks such as conflict or changing climates. By listening to every stakeholder—producers, suppliers, retailers and customers—we can overcome critical bottlenecks and develop lasting solutions.
Learn more about iDE’s approach to resilient market ecosystems.
iDE increases small-scale farmers’ incomes by using a market-based approach to promote manual well-drilling and household irrigation technologies. iDE collaborates with the Ethiopian government to connect farmers to agricultural extension services, technical support, and improved seed varieties. Additionally, iDE supports and encourages farmers to diversify into high-value commercial crops, livestock products, and other high-value agricultural commodities such as honey. These activities are changing Ethiopian farmers’ perception of farming, in that they begin viewing and practicing farming as a business, rather than as a way of life.
Learn more about iDE's commitment to Agriculture.
iDE seeks to improve health outcomes by providing access to safe drinking water through low-cost and affordable household water technologies and by promoting rural sanitation through iDE’s sanitation marketing approach. In both cases, iDE encourages the adoption of improved products and practices among the rural poor, while simultaneously creating both profitable and sustainable enterprises. iDE also trains sales agents to sell to rural consumers directly. These agents receive a commission on their sales, ensuring the sustainability of the model.
Learn more about iDE's commitment to WASH.
Agriculture in Ethiopia depends on rainfall. Temperatures are expected to rise, along with more varied rainfall patterns, likely leading to extreme flooding and drought.
iDE helps people in rural areas build their resilience to climate extremes through the use of water-saving and climate-smart agricultural technologies and practices.
Learn more about iDE’s commitment to Resource-Smart Technologies.
Download PDF: Actions For Resilience
Fathers and husbands determine whether Ethiopian women have access to resources and can engage in their community, even though women make up the majority of the agricultural labor force. When women are able to have control of their own incomes, they are more likely than men to spend it on the betterment of their families.
By focusing on women as customers and entrepreneurs, iDE strengthens their participation in rural value chains and increases their access to technology, know-how, finance, and markets.
Learn more: iDE’s commitment to Gender Equity
Download PDF: Gender Equity | Vision & Principles
Although declining recently, nearly half of Ethiopian children under five are stunted due to chronic under- and malnutrition. Vitamin deficiencies are prevalent in Ethiopia, where the diet of the rural population consists mainly of cereals, root vegetables, and beans.
By promoting high-value, nutritious crops, iDE empowers farmers to earn more income and provides their families and communities a with more varied diet, fueling them with the energy and mental ability they need to be successful. iDE also improves access to safe water and sanitation, keeping people healthy and able to absorb the nutrients gained from an improved diet.
Learn more about iDE’s commitment to Nutrition.
Kirkos Sub-city, Kebele 08
House Number 429
Kera, Bulgaria Mazoria
PO Box 7892, Addis Ababa, Ethiopia
Phone: +251-11-467-2906
+251-11-467-2907
+251-11-467-2908
Fax: +251-11-467-3341
E-mail: Ethiopia@ideglobal.org
