iDE Global
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Toilet Business Owner

Contrary to traditional gender roles, Loeurm Barang took a leap of faith and became an entrepreneur producing concrete rings for the toilet market in Cambodia. Now she proudly provides for her family, including her children's education and her parents' care. Loeurm previously worked as a sanitation product sales agent for iDE, where she learned about the need for affordable sanitation and hygiene solutions in her community and was inspired. She was supported by friends and iDE to start her own business and learned how to run it with the help of other experienced latrine business owners.

Loeurm takes pride in being part of the solution to make her community healthier and cleaner, with greater availability of toilets and fewer people defecating in the open. But not every step in the process has been easy. She faced challenges in maintaining affordable prices for low-income clients while keeping her business sustainable. However, with the help of payment installment plans—a skill learned through iDE training—she was able to serve more households.

What's next for Loeurm:

Loeurm is ready to grow her business by owning an interlock brick manufacturing machine to meet the high demand for latrine shelters built with these special bricks. She also plans to develop a more concrete sales strategy, improve product promotion, set up a savings plan, and strengthen her network.

Loeurm stands proudly with her family in front of a latrine shelter display model at her business property in Siem Reap province.

“I am not scared or shy to be a working woman anymore. I want to give myself a chance to grow as an entrepreneur and advocate for other women to do the same.” —Loerum

Loeurm's Details

  • Cambodia
  • Water, Sanitation & Hygiene
Entrepreneur Impact
  • Production
  • Local Distribution & Sales
  • Job Creation
Ecosystem Impact
  • Local Economic Development
  • Food & Nutrition Security
  • Water Security
  • Environmental Protection

Country Profile

  • 146/189

    Human Development Index (HDI) Rank

  • 18%

    Poverty Rate

  • 17 Million People


iDE was started as a radical idea that business is a solution to move people out of poverty. 40 years later, we still don't give things away. We create long term change by powering entrepreneurs to end poverty for their families and communities.

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