Despite the proven impact and interrelationship between sanitation and climate change, sanitation is still not part of the climate conversation. It must be, not only to ensure the resilience of the infrastructure, communities and the ecosystems which we depend on in the face of a global climate emergency, but also to harness effective and under-utilised greenhouse gas mitigation possibilities.
Sharing resources for a better way forward
Following a concerted effort by national and subnational governments, iDE and other partner organizations have joined forces to radically increase improved sanitation coverage and end the practice of defecating in the open.
“At first, I thought iDE might purchase products from me like other NGOs,” says Mubeen, “But after participating in the training, I understood. They were here to show me how to grow my business.”
This Sylhet market ecosystem map shows the location of more than 2,360 iDE-powered touchpoints – local business advisors, livestock service providers, agricultural collection points, sales agents, entrepreneurs and latrine producers – all engaging with market actors, communities, and individuals – spread across Sylhet.
iDE first addresses rural Cambodians concerns about COVID-19, combating misinformation about the vaccine and the spread of the disease, before we talk about the importance of latrines to their village's sanitation.
This health crisis will lead to a hunger crisis unless we ensure working people have the necessary information and supplies to avoid illness, allowing them to earn an income and put food on the table.
Research suggests that matching sales agent gender to different target households can increase sanitation uptake
iDE’s Sama Sama social enterprise is implementing a Ghana-specific psychometric survey to increase the pool of eligible applicants for sanitation finance.
Why WASH organizations need to hire and grow business-savvy leaders
iDE is using state-of-the-art business analytics tools to flexibly adapt to the market to drive increasing sanitation coverage.
Microentrepreneurs have sold 200,000 toilets in just 18 months. This is a major milestone—for iDE’s WASH team and for our partners, who dedicated two years to lay the foundation for this market system, and then a year and a half to catalyze sales.
Intelligent use of subsidies can make a real difference for the lives of the very poor without distorting the market. But it takes an understanding of the context to get it right.
The migration of young people from small villages and farms to the city opens up additional options for improving the lives of those who remain behind. Making improved toilets affordable can spur increasing sanitation coverage by marketing to this newly affluent group.
Building markets for sanitation always has challenges, but the conditions in Vietnam provide particular barriers. From the top levels of Vietnam’s communist leadership to local government employees, iDE needed to overcome negative perceptions of sales and marketing in order to drive latrine adoption and behavior change.
iDE is expanding sanitation coverage to everyone in Cambodia through an innovative program that makes toilets attractive and affordable to all people, including the rural poor.
Part of iDE's Human-Centered Design process is called a Deep Dive, wherein team members gather insights from stakeholders on their current behaviors, needs, and opportunities.
Market-based approaches are new to the sanitation and hygiene sector in Ethiopia. Through pilot and scale-up projects, iDE brings applicable and relevant strategies to build sustainable delivery of these services to Ethiopian households.
Mr. Nhai, whose village lies in Tuyen Quang, is a happy recipient of iDE sanitation information. “I wish I had known that it was this cheap to have a clean latrine long ago,” he said with a smile.
Nepal is one of the poorest countries in South Asia and still has large gaps in sanitation coverage. Despite gradual improvements, only about 43 percent of the population has access to toilets, while more than half the population continues to defecate openly.
By using a portfolio approach, iDE demonstrates and delivers effective solutions that meet the goals of multiple partners and stakeholders, such as improved sanitary latrine coverage in populous Bangladesh.
In rural Bangladesh, about 40 million people live without access to adequate toilets. But RFL Plastics Ltd., a regional plastics manufacturer, hadn’t identified these households as a potential customer base until they formed a partnership with iDE.
There wasn’t an app to help us sell sanitation to poor customers, so we built one. And we’re using it to make open defecation a thing of the past.
Open defecation is a major problem in Cambodia, leading to waterborne diseases that claim the lives of nearly 10,000 children yearly. In 2008, the Cambodian government set sanitation as a priority in order to improve people’s standard of living.
The biggest barrier to handwashing is not always the availability of water or soap, but rather knowledge. Making the connection between dirty hands and disease is the first step.
Having safe water improves the situation of women and children, who are often responsible for fetching and boiling water.
For the 40 percent of the people on the planet who do not have a toilet, acquiring one would mean keeping your one-year-old child from developing diarrhea and possibly dying from it.
Most people think that the business of businesses is making money. And while profit is at the heart of entrepreneurship, in many cases a business can be about so much more.
Farmers are more likely to invest their money in a solution that comes from their own ideas, and from their true aspirations. iDE uses Human Centered Design to engage with the market to reveal those needs and desires to design solutions that people want to buy and entrepreneurs want to sell. Those solutions are more likely to be sustainable and cost-effective, too.
Join the Activators Circle, iDE’s monthly sustaining donor program, to activate entrepreneurs around the world to increase their incomes and improve the lives of their families.
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