“At first, I thought iDE might purchase products from me like other NGOs,” says Mubeen, “But after participating in the training, I understood. They were here to show me how to grow my business.”
iDE first addresses rural Cambodians concerns about COVID-19, combating misinformation about the vaccine and the spread of the disease, before we talk about the importance of latrines to their village's sanitation.
Research suggests that matching sales agent gender to different target households can increase sanitation uptake
iDE’s Sama Sama social enterprise is implementing a Ghana-specific psychometric survey to increase the pool of eligible applicants for sanitation finance.
iDE is using state-of-the-art business analytics tools to flexibly adapt to the market to drive increasing sanitation coverage.
A partnership between American Standard, iDE and RFL Plastics resulted in the SaTo pan: a mass-produced hygienic latrine solution for Bangladesh.
Microentrepreneurs have sold 200,000 toilets in just 18 months. This is a major milestone—for iDE’s WASH team and for our partners, who dedicated two years to lay the foundation for this market system, and then a year and a half to catalyze sales.
Intelligent use of subsidies can make a real difference for the lives of the very poor without distorting the market. But it takes an understanding of the context to get it right.
The migration of young people from small villages and farms to the city opens up additional options for improving the lives of those who remain behind. Making improved toilets affordable can spur increasing sanitation coverage by marketing to this newly affluent group.
iDE is expanding sanitation coverage to everyone in Cambodia through an innovative program that makes toilets attractive and affordable to all people, including the rural poor.
Part of iDE's Human-Centered Design process is called a Deep Dive, wherein team members gather insights from stakeholders on their current behaviors, needs, and opportunities.
Market-based approaches are new to the sanitation and hygiene sector in Ethiopia. Through pilot and scale-up projects, iDE brings applicable and relevant strategies to build sustainable delivery of these services to Ethiopian households.
Mr. Nhai, whose village lies in Tuyen Quang, is a happy recipient of iDE sanitation information. “I wish I had known that it was this cheap to have a clean latrine long ago,” he said with a smile.
By using a portfolio approach, iDE demonstrates and delivers effective solutions that meet the goals of multiple partners and stakeholders, such as improved sanitary latrine coverage in populous Bangladesh.
In rural Bangladesh, about 40 million people live without access to adequate toilets. But RFL Plastics Ltd., a regional plastics manufacturer, hadn’t identified these households as a potential customer base until they formed a partnership with iDE.
There wasn’t an app to help us sell sanitation to poor customers, so we built one. And we’re using it to make open defecation a thing of the past.
Open defecation is a major problem in Cambodia, leading to waterborne diseases that claim the lives of nearly 10,000 children yearly. In 2008, the Cambodian government set sanitation as a priority in order to improve people’s standard of living.
The biggest barrier to handwashing is not always the availability of water or soap, but rather knowledge. Making the connection between dirty hands and disease is the first step.
For the 40 percent of the people on the planet who do not have a toilet, acquiring one would mean keeping your one-year-old child from developing diarrhea and possibly dying from it.
Farmers are more likely to invest their money in a solution that comes from their own ideas, and from their true aspirations. iDE uses Human Centered Design to engage with the market to reveal those needs and desires to design solutions that people want to buy and entrepreneurs want to sell. Those solutions are more likely to be sustainable and cost-effective, too.
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