iDE is using state-of-the-art business analytics tools to flexibly adapt to the market to drive increasing sanitation coverage.
Lors Thmey operates as a business unit within iDE Cambodia with a mission to improve the economic resilience of poor rural households.
The Eblings joined iDE and 11 other guests on a trip to Nepal and Bhutan where they saw how their support has enabled iDE to deliver transformative programming in Nepal.
Understanding that small-scale farming families have severe resource limitations, iDE works to help minimize the pressure on labor, income, water, and energy by identifying and re-designing technologies existing at the intersection of these four resources, which can have a life-changing impact on struggling farmers.
A partnership between American Standard, iDE and RFL Plastics resulted in the SaTo pan: a mass-produced hygienic latrine solution for Bangladesh.
Microentrepreneurs have sold 200,000 toilets in just 18 months. This is a major milestone—for iDE’s WASH team and for our partners, who dedicated two years to lay the foundation for this market system, and then a year and a half to catalyze sales.
Intelligent use of subsidies can make a real difference for the lives of the very poor without distorting the market. But it takes an understanding of the context to get it right.
Better outputs require better inputs, which is why iDE's Farm Business Advisors sell high-quality seeds to their clients.
“The solar pump is very interesting to me. So far, all of the pumps I have seen and known have been powered by man, animal, wind, diesel, or electricity, and they rely on many fast-moving parts. This pump is different because it has no moving parts, and the source of energy is the sun.”
Gita Pariyar lives in Lahachok village, within the Kaski district of central Nepal. She is raising 2 daughters and a son while her husband works as a laborer in the Middle East. A member of the disadvantaged Dalit community, she helps supplement her family’s income through agriculture. But she’s noticed a change in the rainfall in Nepal.
Building markets for sanitation always has challenges, but the conditions in Vietnam provide particular barriers. From the top levels of Vietnam’s communist leadership to local government employees, iDE needed to overcome negative perceptions of sales and marketing in order to drive latrine adoption and behavior change.
iDE is expanding sanitation coverage to everyone in Cambodia through an innovative program that makes toilets attractive and affordable to all people, including the rural poor.
A mother of five, Ho Thi Hiu used to supplement her household’s meager income by growing rice. She would also make a small profit by buying piglets in a nearby town, raising them, and selling them fully-grown. But raising pigs is no easy task.
Compared to mainstream fertilizers and air-borne applications, Fertilizer Deep Placement produces 40% less chemical runoff and 30% fewer greenhouse gas emissions. It also increases yields, leading to a win-win for the farmer and for the environment.
Mr. Nhai, whose village lies in Tuyen Quang, is a happy recipient of iDE sanitation information. “I wish I had known that it was this cheap to have a clean latrine long ago,” he said with a smile.
In addition to dramatically decreasing the workload of women and girls, Multiple-Use Water Systems provide benefits in health and sanitation, enabling communities to improve their decisions on the allocation of water resources.
Nepal is one of the poorest countries in South Asia and still has large gaps in sanitation coverage. Despite gradual improvements, only about 43 percent of the population has access to toilets, while more than half the population continues to defecate openly.
iDE has already reached over one million people in Cambodia, who now have a safe and sanitary place to defecate, and we're on track to reach many more as sales continue to climb.
By improving access to technical assistance, market information, quality inputs, and new technologies, iDE increases value-chain efficiency and competitiveness to benefit small-scale farmers.
By using a portfolio approach, iDE demonstrates and delivers effective solutions that meet the goals of multiple partners and stakeholders, such as improved sanitary latrine coverage in populous Bangladesh.
What if one million farmers could grow more food with less water?
Axial flow pumps, power-tiller operated seeders, and mechanical reapers have the potential to transform farming practices by increasing precision and conserving resources. iDE works with local entrepreneurs who can ensure farmers have access to these machines.
In rural Bangladesh, about 40 million people live without access to adequate toilets. But RFL Plastics Ltd., a regional plastics manufacturer, hadn’t identified these households as a potential customer base until they formed a partnership with iDE.
A farmer acting alone will often have to settle for less money in the small window of opportunity she has for selling. But what if this farmer can join with her neighbors, pooling their crops together to share storage and transportation costs, and provide a more attractive package for large buyers?
There wasn’t an app to help us sell sanitation to poor customers, so we built one. And we’re using it to make open defecation a thing of the past.
Open defecation is a major problem in Cambodia, leading to waterborne diseases that claim the lives of nearly 10,000 children yearly. In 2008, the Cambodian government set sanitation as a priority in order to improve people’s standard of living.
The biggest barrier to handwashing is not always the availability of water or soap, but rather knowledge. Making the connection between dirty hands and disease is the first step.
Having safe water improves the situation of women and children, who are often responsible for fetching and boiling water.
For the 40 percent of the people on the planet who do not have a toilet, acquiring one would mean keeping your one-year-old child from developing diarrhea and possibly dying from it.
Most people think that the business of businesses is making money. And while profit is at the heart of entrepreneurship, in many cases a business can be about so much more.
Farmers are more likely to invest their money in a solution that comes from their own ideas, and from their true aspirations. iDE uses Human Centered Design to engage with the market to reveal those needs and desires to design solutions that people want to buy and entrepreneurs want to sell. Those solutions are more likely to be sustainable and cost-effective, too.
Getting to most of the world’s population isn’t easy. The road that takes you there isn’t paved, but a dirt path, overgrown with vegetation, barely big enough to get your bicycle or motor bike down. In some seasons, the path becomes mud, sucking at your tires and shoes, making each yard a chore. But if we are going to solve poverty, this is the most important distance to travel: the Last Mile.
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