Juddy has been working with John Muta, a Farm Business Advisor (FBA), for the past few years, and through talking with her we came to understand how the FBA program is affecting women’s empowerment in the household. Using the Women’s Empowerment in Agriculture Index (WEAI), which measures empowerment across domains ranging from decision-making power to control over income, we asked Juddy about her roles.
Two farmers participate in a quantitative assessment by our iQ team, which will be paired with results from a qualitative deep dive administered by our Human-Centered Design team. We interviewed them to understand the successes and barriers to growing and selling a very specific kind of sweet potato: an orange-fleshed sweet potato, high in Vitamin A.
Doña Julia lives in a region of Honduras called Marcala, known for its high-quality coffee production. Undernourishment is a widespread problem among coffee farmers in this region. Normally, farmers only earn an income during the four months of coffee harvesting—leaving farmers eight months each year, known as the “thin months,” to survive on their coffee earnings.
By improving access to technical assistance, market information, quality inputs, and new technologies, iDE increases value-chain efficiency and competitiveness to benefit small-scale farmers.
Axial flow pumps, power-tiller operated seeders, and mechanical reapers have the potential to transform farming practices by increasing precision and conserving resources. iDE works with local entrepreneurs who can ensure farmers have access to these machines.
iDE has been building markets for over 30 years. One thing we know for sure is that every market is different. Replication of what works in one context is not a guarantee of success in another. We replicate our approach, but each context dictates a unique solution.
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