Research suggests that matching sales agent gender to different target households can increase sanitation uptake
Involve the entire family in order to achieve gender equality
This model economically empowers women as they invest and save money for the future, but also addresses aspects of social empowerment through new relationships and increased agency.
iDE is facilitating change by supporting a network of Farm Business Advisors (FBAs), community agents who support small-scale farmers, who are often located in remote areas far away from commercial centers.
Juddy has been working with John Muta, a Farm Business Advisor (FBA), for the past few years, and through talking with her we came to understand how the FBA program is affecting women’s empowerment in the household. Using the Women’s Empowerment in Agriculture Index (WEAI), which measures empowerment across domains ranging from decision-making power to control over income, we asked Juddy about her roles.
iDE has already reached over one million people in Cambodia, who now have a safe and sanitary place to defecate, and we're on track to reach many more as sales continue to climb.
By using a portfolio approach, iDE demonstrates and delivers effective solutions that meet the goals of multiple partners and stakeholders, such as improved sanitary latrine coverage in populous Bangladesh.
Join the Activators Circle, iDE’s monthly sustaining donor program, to activate entrepreneurs around the world to increase their incomes and improve the lives of their families.
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