Sharing resources for a better way forward
This Sylhet market ecosystem map shows the location of more than 2,360 iDE-powered touchpoints – local business advisors, livestock service providers, agricultural collection points, sales agents, entrepreneurs and latrine producers – all engaging with market actors, communities, and individuals – spread across Sylhet.
Tryness Nsofwa, 57, proudly inspects her field of groundnuts. She uproots a clump of pods from the damp, red earth and is pleased with what she sees. Cracking open a husk to reveal edible fruit inside, Tryness notes the nuts are well formed and plentiful. “It’s looking very nice,” she says of her crop. “I will keep some for my family and I will sell some.”
While both men and women in the lowlands of Ethiopia have increased their engagement in local markets, they often lack access, agency, and commercial scale.
Pastoralist communities can no longer rely on traditional livestock and agriculture for high-quality, nutritious food production and consistent income generation.
iDE works with university partners to explore technologies that promise to increase market options for fruit and vegetable farmers.
Tailoring existing HCD curriculum to current in-country, contextual challenges the immersion course will provide participants with real-life applications to the Human-Centered Design methodology.
In 2009, the Bill & Melinda Gates Foundation funded a collaboration that combined experience and wisdom of designers and field staff that eventually coalesced into the HCD Toolkit, a methodology specifically for organizations working with poor communities to create products that are feasible, desirable, and viable.
Part of iDE's Human-Centered Design process is called a Deep Dive, wherein team members gather insights from stakeholders on their current behaviors, needs, and opportunities.
By using a portfolio approach, iDE demonstrates and delivers effective solutions that meet the goals of multiple partners and stakeholders, such as improved sanitary latrine coverage in populous Bangladesh.
The biggest barrier to handwashing is not always the availability of water or soap, but rather knowledge. Making the connection between dirty hands and disease is the first step.
Farmers are more likely to invest their money in a solution that comes from their own ideas, and from their true aspirations. iDE uses Human Centered Design to engage with the market to reveal those needs and desires to design solutions that people want to buy and entrepreneurs want to sell. Those solutions are more likely to be sustainable and cost-effective, too.
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