Tailoring existing HCD curriculum to current in-country, contextual challenges the immersion course will provide participants with real-life applications to the Human-Centered Design methodology.
Microentrepreneurs have sold 200,000 toilets in just 18 months. This is a major milestone—for iDE’s WASH team and for our partners, who dedicated two years to lay the foundation for this market system, and then a year and a half to catalyze sales.
Two farmers participate in a quantitative assessment by our iQ team, which will be paired with results from a qualitative deep dive administered by our Human-Centered Design team. We interviewed them to understand the successes and barriers to growing and selling a very specific kind of sweet potato: an orange-fleshed sweet potato, high in Vitamin A.
In 2009, the Bill & Melinda Gates Foundation funded a collaboration that combined experience and wisdom of designers and field staff that eventually coalesced into the HCD Toolkit, a methodology specifically for organizations working with poor communities to create products that are feasible, desirable, and viable.
Part of iDE's Human-Centered Design process is called a Deep Dive, wherein team members gather insights from stakeholders on their current behaviors, needs, and opportunities.
Mr. Nhai, whose village lies in Tuyen Quang, is a happy recipient of iDE sanitation information. “I wish I had known that it was this cheap to have a clean latrine long ago,” he said with a smile.
iDE has already reached over one million people in Cambodia, who now have a safe and sanitary place to defecate, and we're on track to reach many more as sales continue to climb.
By using a portfolio approach, iDE demonstrates and delivers effective solutions that meet the goals of multiple partners and stakeholders, such as improved sanitary latrine coverage in populous Bangladesh.
The biggest barrier to handwashing is not always the availability of water or soap, but rather knowledge. Making the connection between dirty hands and disease is the first step.
For the 40 percent of the people on the planet who do not have a toilet, acquiring one would mean keeping your one-year-old child from developing diarrhea and possibly dying from it.
Farmers are more likely to invest their money in a solution that comes from their own ideas, and from their true aspirations. iDE uses Human Centered Design to engage with the market to reveal those needs and desires to design solutions that people want to buy and entrepreneurs want to sell. Those solutions are more likely to be sustainable and cost-effective, too.
Join the Activators Circle, iDE’s monthly sustaining donor program, to activate entrepreneurs around the world to increase their incomes and improve the lives of their families.
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