iDE Global

“You can’t smell a latrine from your desk.” 

Nadia Campos-Soriano is a social researcher who believes in the power of design thinking to transform lives. “By listening carefully to people you can get the biggest a-ha moments to inspire the most sustainable, desirable, viable and feasible solution for the audience you are working with”.

Currently, Nadia is the director of the Human-Centered Design Lab within iDE Cambodia. She oversees design thinking strategy efforts for iDE projects in Cambodia and around the world. As a problem-solver, Nadia makes sure that Human Centered design (HCD) is not only used to design innovative products but also to get better service design and innovative business models for iDE.

Previously she oversaw design and innovation research at Instituto de Biomecánica de Valencia (IBV), an innovation technology center in Valencia, Spain, dedicated to the design and development of products and services targeting Europe’s elderly and disabled. At IBV, Nadia adopted human-centered methodologies such as design thinking, emotional engineering, user experience design, and human factors research. She holds a Bachelor’s Degree in Sociology from the University of Alicante and a Master’s Degree in Marketing and Market Research from the University of Valencia.

Her passions are: learning about humanity while observing her kids growing, discovering new trends, new activities, new cultures, new people, new things….and last but not least, sitting for hours with friends around a table enjoying delicious exotic food with a Spanish bottle of wine!!

Learn more about iDE Cambodia.

More about Nadia

LinkedIn: nadia-campos-soriano


Innovation Lab Director


University of Valencia
Master’s Degree in Marketing and Market Research

University of Alicante 
Bachelor’s Degree in Sociology

Joined iDE


Areas of Expertise

  • Design thinking and design strategy
  • Market research
  • Innovation methodology