Linda’s deep functional experience in strategic marketing, agile product and service innovation, and commercialization, informs her input and guidance to iDE as a member of the Board of Directors. She is a highly sought-after business advisor and strategist, renowned for her practical vision and proven success in creating and implementing effective go-to-market strategies. Her deep appreciation for contextual design thinking and market development distinguishes her work across multiple industries.

Her experience comes from a 17-year progressive and multi-functional career at Procter & Gamble, which included co-leading a global initiative to understand how best to serve low-income consumers in developing markets; and 20-years leading the AND group, a growth consultancy firm she founded. The AND group’s clients included Medtronic, Getinge, Millipore Sigma, GHX (Global Healthcare Exchange), University of Colorado Health System, Vail Resorts, HomeAdvisor (now Angi), TransUnion, Hedge Trackers, PepsiCo, Kellogg’s as well as numerous entrepreneurial entities.

Today, Linda serves as Chief Commercial Officer for PotentiaMetrics, an emerging healthcare data and analytics company whose first commercial product, MyCancerJourney, provides advocacy services for people diagnosed with cancer. In addition to her work enhancing the healthcare experience for cancer patients by prioritizing patient-centered outcomes, she is deeply passionate about creating sustainable long-term solutions to eradicate poverty and improve lives globally.