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Linda’s deep functional experience in strategic marketing, and product/service innovation and commercialization, informs her input and guidance to iDE as a member of the Board of Directors. Her experience comes from a 17-year progressive and multi-functional career at Procter & Gamble, which included co-leading a global initiative to understand how best to serve low-income consumers in developing markets.

Today, Linda is founder and president of The AND Group, a boutique growth strategy & market insights firm serving healthcare and tech industries as well as a senior managing director for Mission Field, a product innovation consultancy serving Fortune 1000 consumer packaged goods companies. As a sought-after business advisor and strategist, Linda is a practical visionary with success in creating and implementing “go-to-market” strategies. Her clients have included Medtronic, GHX (Global Healthcare Exchange), HomeAdvisor, PepsiCo, Church & Dwight, and General Mills.

Linda is passionate about creating long-term sustainable solutions to end poverty and improve people’s lives around the world. She has a deep appreciation for contextual design-thinking and market development.