Linda’s deep functional experience in strategic marketing, and product/service innovation and commercialization, informs her input and guidance to iDE as a member of the Board of Directors. Her experience comes from a 17-year progressive and multi-functional career at Procter & Gamble, which included co-leading a global initiative to understand how best to serve low-income consumers in developing markets.

Today, Linda is CEO and founder of The AND Group, a growth enablement and insights firm serving healthcare, consumer & business goods, services and tech firms. As a sought-after business advisor and strategist, Linda is a practical visionary with success in creating and implementing “go-to-market” strategies. Her clients have included Medtronic, GHX (Global Healthcare Exchange), Millipore Sigma, HomeAdvisor, PepsiCo, Kellogg’s, Niman Ranch, Vail Resorts and TransUnion.

Linda is passionate about creating long-term sustainable solutions to end poverty and improve people’s lives around the world. She has a deep appreciation for contextual design-thinking and market development.