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KC joined iDE in 2014 with a passion to form a bridge between marketing and public health. She brings 20 years of experience in advertising, marketing, and design, where she created social marketing campaigns for governments, crafted brand strategies for the private sector, designed corporate collateral, wrote brand standards, and created advertising campaigns aimed at the public. Some of her former clients include Noodles & Company, Denver Water, Goodwill Denver, EcoProducts, LiveWell Colorado, Cochlear, and Brand Colorado. KC is a New Yorker who studied at La Scuola Lorenzo de Medici in Florence, Italy and later graduated from Potsdam State University with a Bachelor’s degree in Studio Arts. As Director of Communications for iDE, KC is using her passion and experience to help iDE shine by raising awareness of iDE’s innovative approaches and success in making a difference in the livelihoods of poor rural households.