iDE’s Sama Sama social enterprise is implementing a Ghana-specific psychometric survey to increase the pool of eligible applicants for sanitation finance.
Tailoring existing HCD curriculum to current in-country, contextual challenges the immersion course will provide participants with real-life applications to the Human-Centered Design methodology.
The migration of young people from small villages and farms to the city opens up additional options for improving the lives of those who remain behind. Making improved toilets affordable can spur increasing sanitation coverage by marketing to this newly affluent group.
Two farmers participate in a quantitative assessment by our iQ team, which will be paired with results from a qualitative deep dive administered by our Human-Centered Design team. We interviewed them to understand the successes and barriers to growing and selling a very specific kind of sweet potato: an orange-fleshed sweet potato, high in Vitamin A.
The use of demonstration plots helps convince skeptical farmers that agricultural technology, like drip irrigation, can make a difference in crop yields and boost their incomes.
Part of iDE's Human-Centered Design process is called a Deep Dive, wherein team members gather insights from stakeholders on their current behaviors, needs, and opportunities.
The biggest barrier to handwashing is not always the availability of water or soap, but rather knowledge. Making the connection between dirty hands and disease is the first step.
Farmers are more likely to invest their money in a solution that comes from their own ideas, and from their true aspirations. iDE uses Human Centered Design to engage with the market to reveal those needs and desires to design solutions that people want to buy and entrepreneurs want to sell. Those solutions are more likely to be sustainable and cost-effective, too.
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