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Press Release: Iain Hunter joins iDE Europe as Chief Executive, UK - 23 Oct 2017

October 23, 2017

For Immediate Release: October 23, 2017

Contact: KC Koch, iDE Director of Global Communications,

Iain Hunter

Iain Hunter has joined iDE Europe as Chief Executive, UK where he will identify and develop smart, strategic partnerships with corporations, foundations, and trusts, helping iDE achieve the funding required to meet its ambitious goal of reaching 20 million more people with products or services.  

Global CEO, Tim Prewitt said: "We are proud to introduce Iain Hunter as Chief Executive for iDE Europe. Based in London, Iain comes to iDE from a successful international career in the private sector where building businesses, networks, and long-standing meaningful commercial relationships have been a key focus. His background in marketing, advertising, and corporate sustainability with corporations such as Unilever makes him uniquely positioned for the next chapter of our growth in the UK and Europe”.

"I am very pleased to welcome Iain to iDE Europe," said Brad McLean, iDE UK Trustee. "His extensive international experience in the private and public sector make him an excellent choice to lead iDE's European based efforts to create income and livelihood opportunities for poor, rural households".

"iDE has a great track record in using business to solve poverty and leads the way in embracing this model,” Iain said. “I am tremendously excited to help lead the next chapter of iDE’s mission here in the UK and indeed further afield. I believe there are almost endless opportunities to create increased awareness and support of iDE's market-based approach to solving poverty while delivering efficient and sustainable impact."

Iain joins iDE after three and a half years as Group Commercial Development Director at MGA Group, a London-based integrated strategic communications agency with clients in the UK, Europe, North America and the Middle East.  His career spans 30+ years in the branding and marketing business in London, New York, Melbourne, Sydney and Hong Kong, working with some of the world’s largest brands across many channels and disciplines including Unilever, Aggreko, American Express, American Red Cross, DuPont, Kimberly-Clarke, Coca-Cola and AT&T.  Specifically, his work with Unilever, United Technologies Corporation (UTC) and others has been in the arena of sustainable development and corporate social responsibility.

He is a former trustee of Hope for Children in the UK and previous Board Chairman of ITLP (International Theatre Literacy Project) for 5 years in New York (a NFP that promotes English literacy in young students in developing countries through theatre playwriting workshops). He also served on the Victorian Board of SIDS (Sudden Infant Death Syndrome) in Australia."

About iDE

iDE is an international non-profit organization dedicated to creating income and livelihood opportunities for the rural poor. As one of the first organizations to unlock the power of markets to fight poverty, iDE is a pioneer.  Today, market-based development is widely recognized as a sustainable, scaleable, cost-effective approach to alleviate poverty. iDE has impacted more than 23 million people globally to date through its WASH and Agriculture Initiatives, and has an ambitious plan to double that number by 2020. iDE works in Africa, Asia, and Central America, with a longstanding presence in 11 countries.