Press Release: Milestone in poverty reduction, 30 Million Reached
iDE improves the lives of 30 million people living in extreme poverty
FOR IMMEDIATE RELEASE: April 3, 2018
CONTACT: KC Koch, iDE Director of Global Communications, firstname.lastname@example.org
Denver, CO — iDE, an international non-profit, has increased the income and livelihood opportunities for 30 million people living in extreme poverty.
This significant milestone comes only seven years after reaching 20 million people.
“We are bending the curve on how we scale our projects,” said Tim Prewitt, iDE CEO. “During our first 25 years of existence, our average impact numbered around 750 thousand people a year. We challenged ourselves to do more, and we’ve succeeded. We’re now reaching 2.3 million people per year.”
iDE’s goal is to reach 40 million people by the end of 2020, roughly doubling its impact in just 10 years.
“iDE’s reach is more than just providing training or some other basic service,” said Prewitt. “It’s a commitment to promote products and services that meaningfully impact people’s lives, both in financial terms as well as other measures of well-being, such as increased women’s empowerment, improvements in health, and/or greater resilience to climate change.”
Based on a three-year rolling average, iDE estimates that its programs currently increase annual incomes for those it serves by $220. iDE commits to turning every dollar donated to iDE into at least $10 of income for a family living in poverty.
Formed by life entrepreneur Paul Polak in 1982, iDE uses the power of business to solve poverty. Working in agriculture; water, sanitation, and hygiene; and access to finance, iDE creates opportunities for low-income people to form businesses and support market solutions that bring transformational products and services to people living on less than $2 per day.
iDE is a 501(c)3 organization based in Denver, Colorado with offices in London, England and Winnipeg, Canada. It operates programs in eleven countries—five in Africa (Burkina Faso, Ethiopia, Ghana, Mozambique, and Zambia), four in Asia (Bangladesh, Cambodia, Nepal, and Vietnam), and two in Central America (Honduras and Nicaragua). With a current operating budget of $30 million, iDE has 1,100 staff, 96 percent of whom live in the countries they support and 93 percent of whom are citizens of those nations.