"Show me a smallholder farmer who has survived through drought, crop loss, and war and I will show you countless examples of inspiration and innovation. These are our clients for whom I write our Project Briefs."
Abby believes in the power of design to make the world an even more brilliant place. Although originally from San Diego, California, Abby is a New Yorker at heart and was thrilled to work there for ten years in a boutique design and marketing agency, starting in Project Management and eventually becoming the Director of Business Development. Her client and project portfolios there included consumer goods and services for both the luxury and mass markets. Abby decided to take a “gap year” from that career, so she moved to southeast Asia to work on her first novel. Instead, she found iDE in Cambodia, and discovered a new way to implement design for good. Abby is iDE’s thought leader for implementing Human-Centered Design across our programs and is currently based within iDE Honduras but continues to work with all iDE country programs to embed innovation and design into all programming activities as well as specific per project initiatives. When not designing for the developing world, Abby is working on her meditation and language skills (Spanish, French, Mandarin, and Central Khmer).
More about Abby
Global Director, Design
University of California, Irvine
B.A., Art History
Areas of Expertise
- Creative direction
- Design thinking for business, product, services
- Strategic partnerships